Responsible Use of AI Policy
How we use AI at What's Next
Artificial intelligence helps us make complicated education and career information easier for young people to understand.
We currently use AI to research, organise, compare and summarise information about Swiss education pathways, schools, apprenticeships, professions and related topics.
AI allows us to bring together information that may otherwise be spread across many different websites and documents and present it in a clearer, more accessible format for teenagers.
However, AI can make mistakes. We therefore believe it is important to be transparent about how we use it and the safeguards we put around it.
Our principles
1.We start with authoritative sources
Our educational and apprenticeship information is based on sources that we consider authoritative for the subject, such as federal and cantonal authorities, official education departments, recognised career-guidance services, schools and other responsible institutions.
We do not ask AI to simply tell us how the Swiss education system works and publish its answer.
Instead, AI is used to help us find, interpret, organise and summarise information from identified sources.
2.We show you where the information came from
Wherever practical, we link to the original source so that students, parents, teachers and careers professionals can check the information themselves and find further details.
We believe AI should make reliable information easier to understand — not hide where that information came from.
Important information such as admission requirements, application deadlines, qualifications and cantonal rules should always be confirmed with the relevant school, canton or official organisation before a student makes a decision.
3.AI does not make decisions for students
What's Next is designed to help young people explore their options, ask better questions and make their own decisions.
AI may help us explain possibilities or organise information, but it should not decide which school a student should attend, which apprenticeship they should choose or what career they should pursue.
Our quizzes, tools and guidance are intended for exploration and reflection, not as professional assessments or guarantees that a particular pathway is right for someone.
4.We recognise the limitations of AI
AI can misunderstand a source, miss context, combine information incorrectly or present outdated information as if it were current.
This is particularly important in Switzerland, where education systems, terminology, requirements and application processes can vary between cantons and institutions.
We design our research process to reduce these risks, but we cannot guarantee that every piece of information on What's Next will always be complete, current or error-free.
Where information is uncertain, varies by canton or depends on an individual school or programme, we aim to make that clear rather than presenting one answer as universally correct.
5.The original source wins
If current information on What's Next differs from information published by the responsible school, canton, government authority or other official body, the official source is treated as authoritative.
What's Next is a guide to help students navigate the system. It does not replace official admissions information, professional careers counselling or advice from a student's school.
6.We don't invent missing information
When reliable information cannot be found, our approach is to say that we don't know or direct the user to the organisation that can answer the question.
AI should never be used to fill gaps with information that merely sounds plausible.
7.We keep improving
Education information changes. Schools introduce new programmes, requirements change and application dates move.
We aim to review and update our information regularly and to correct errors when we find them.
If a school, public authority, careers professional, student or parent spots something that appears incorrect or out of date, we want to hear about it.